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Apple; world’s most valuable brand

Published on 10 May. 2011 12:27 AM IST
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Apple has overtaken Google as the world’s most valuable brand, ending a four-year reign by the internet search leader. Apple brand is now worth $153 billion, almost half Apple’s market capitalisation, the annual BrandZ study of the world’s top 100 brands says. 
Apple’s portfolio of coveted consumer goods propelled it past Microsoft to become the world’s most valuable technology company last year, the Telegraph reports.  Peter, global brands director of Millward Brown, said Apple’s meticulous attention to detail, along with an increasing presence of its gadgets in corporate environments, have allowed it to behave differently from others.

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Tags : Techno 
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