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Airtel announces new organisation structure

Published on 8 Jul. 2011 12:06 AM IST
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Bharti Airtel today announced a new organization structure for its operations in India and South Asia. The new structure, which will be effective starting August 1,  is aimed at driving greater business and functional synergies, providing a common interface to customers, and creating a de-layered and more agile organization.  The transformed organisation structure will have two distinct Customer Business Units (CBU) with clear focus on B2C (Business to Customer) and B2B (Business to Business) segments.  Bharti Airtel’s B2C business unit will comprehensively service the retail consumers, homes and small offices, by combining the erstwhile business units - Mobile, Telemedia, Digital TV, and other emerging businesses (like M-commerce, M-health, M-advertising etc). The B2C organization will consist of Consumer Business and Market Operations. The Consumer Business group will lead the overall B2C strategy and will focus on customer experience, product and service innovation (including data, VAS, new products/services), and build an ecosystem around the B2C services.  Market Operations group will lead the ‘go-to-market’ strategy. This vertical will take products and services to customers in South Asia with speed and efficiency. Market Operations will complement the Consumer Business by building a robust ‘go-to-market’ ecosystem and leverage Bharti Airtel’s vast distribution reach.  

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