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Ford rolls out global Fiesta at `8.23 lakh

Published on 16 Jul. 2011 12:36 AM IST
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Ford drove in the international Fiesta sedan in India on Thursday with an entry price of `8.23 lakh (ex-showroom Delhi), significantly higher than rivals like Honda City, Hyundai Verna and Volkswagen Vento.
The US car major has seen a revival of sorts in India after the launch the Figo last year. It is counting on the new car to up its stake in the lucrative but highly competitive premium sedan segment, which has seen a flurry of new launches in recent times. 
Fiesta is the first of the eight new global models that Ford has promised to roll out by 2015. It sports a 1500cc engine in both petrol and diesel variants. The entry-level diesel variant will cost `9.27 lakh (Delhi ex-showroom). Michael Boneham, MD of Ford India, told TOI that he was not worried about the price gap against rivals.
However, rival brands like Honda also offer the features as standard while in others they are available at a lower price.
The premium sedan segment has seen competition hotting up of late and changes in the dynamics.
The Honda City, once the leader of the pack, has been under tremendous pressure following the entry of models like Vento and the new Verna, forcing the company to go in for a `66,000 price cut last month.

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