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Samsung aims at 50 percent share of India’s handset market

Published on 30 Nov. 2012 10:40 PM IST
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 South Korean consumer electronics giant Samsung is aiming to capture 50 percent market share in value terms of India’s overall mobile phone market by 2013, a top executive of the company said here Friday.

Currently, the electronics major enjoys 40 percent share of the country’s Rs.45,000-crore handset market.

“Next year, we will like to have 50 percent market share in overall mobile phone market, including smartphones and feature phones,” Samsung Mobile vice president Asim Warsi told reporters after inaugurating the company’s first Premium Brand Store in the city. Warsi said he expected India’s handset market to grow by over 10 percent in value terms next year.

He said Samsung was aiming to continuously grow its smartphone business in India.

Samsung, which is the market leader in smartphone segment, now has close to 48 percent market share by value.

Warsi said that the company would like to garner at least 50 percent of the smartphone market by 2013. He said the company would open 20 brand shops by next year. It currently has three such stores.

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