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DIMUL refutes report on product labeling dates

Published on 1 Apr. 2013 12:30 AM IST
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Dimapur District Co-operative Milk Producers’ Union Ltd (DIMUL) Sunday refuted a report by a citizen journalist on “deceptive and unethical” printing of manufacturing dates.

In a rejoinder, DIMUL Chief Executive Officer (CEO) Dr. Mhasizokho while terming the report as “misleading”, said the matter needed to be clarified to the consumers.

Countering the allegation that the DIMUL-Misti Dahi (curd/yoghurt) which was distributed on March 29 had the date “03 April” printed without even the mention of the year”, the CEO said there has been no mention whatever of the “manufacture” date.

He said what was mentioned on the cup of Misti Dahi were the words “use by date: 03 April” and that it was also clearly printed on the cup that the product should be store(d) continuously under refrigeration below 80c until ‘use by date.’ He said that the ‘use by date’ was mistaken as the manufacturing date (03 April). Stating that the shelf life of the Misti Dahi product was 7 days from the date of manufacture, the CEO said the ‘use by date’ was “more or less equivalent to expiry date of the product.”

Dr. Mhasizokho informed consumers that food packaging norms and guidelines was received by DIMUL from the National Dairy Development Board (NDDB) in July 2012.

He said under the new labeling guidelines for Mishti Dahi, DIMUL was directed to replace “date of manufacture” with “use by date.”  The CEO said that the citizen journalist should have contacted DIMUL customer care instead of the distributors who were “not aware of packaging guidelines.” He appealed customers to check the customer care number any time for any clarification.

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