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Indian BB to welcome Jade Goody

Jade Goody
Agencies: Mumbai, 15 Aug 2008
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Published on 16 Aug. 2008 12:14 AM IST
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Goody visited Delhi after the row to apologise to the Indian community
Jade Goody has arrived in Mumbai to take part in the Indian version of Celebrity Big Brother.
It comes 18 months after the 27-year-old reality TV star was accused of racism towards Bollywood actress Shilpa Shetty in the UK show.
Goody is expected to join the Indian house this weekend. Shetty is the host of the programme, known as Bigg Boss.
A spokeswoman for makers Endemol said the identity of contestants was never confirmed or denied at this stage.
But Goody, who became something of a national villain in India following her Celebrity Big Brother appearance, arrived in the Indian capital, Delhi, on Friday.
Last week, speaking in an interview ahead of the show, Shetty said her advice to housemates was “just be yourself”.
“Because I’ve been there, done that, I’ll be able to relate to the housemates in a more empathetic way because I can imagine what they’re going through at that point in time,” she said.
Last year’s British show attracted 45,000 complaints to media regulator Ofcom over the alleged bullying of Shetty by Jade Goody and fellow contestants, model Danielle Lloyd and singer Jo O’Meara.

Cooking comment
In a report on the series, Ofcom ruled that, on three occasions, broadcaster Channel 4 had had failed to appropriately handle material.
It said one was where Goody referred to Shetty as “Shilpa Poppadom”.
Another was when Lloyd told Shetty, using foul language, that she should return to India.
The third was when Lloyd and O’Meara were seen making offensive comments about Indian cooking.
Gordon Brown - then Chancellor of the Exchequer - became involved in the row while on a visit to India during the show’s run.
Mr Brown said the issue had been raised repeatedly during his trip, adding that Britain should be “seen as a country of fairness and tolerance”.
It also led to a protest in the eastern Indian city of Patna which saw the burning of an effigy.
But after Shetty eventually won the show, she insisted that Goody “didn’t mean to be racist”.
Endemol, meanwhile said it “sincerely regretted the level of offence caused by events in this series”.
When she left the house, Goody said her behaviour had been “nasty” and added: “I’m not racist but i can see why it has had the impact it’s had.”
A month after leaving the house, she visited India and told Indians: “I am sorry for the hurt and pain that my actions caused.”
Shilpa, meanwhile, became a household name in the UK after the series.

 
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