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Media campaign for OSD launched
Correspondent KOHIMA, SEPT 13 (NPN):
Published on 14 Sep. 2008 1:19 AM IST
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Media campaign for Overcoming Stigma and Discrimination (OSD) was launched here at YARD office, Kohima, Saturday. Speaking at the launching programme, project manager incharge, North East Nossal Institute for Global Health, University of Melbourne, Dr. Joyce Angami highlighted on the OSD project and said the project was evolved after a three-year “rapid assignment study” conducted by AIHI and EHA-Project Orchid. According to the study, it was found that stigma and discrimination were mostly prevalent in Manipur and Nagaland, Dr. Joyce said. The Project will combat stigma and discrimination against marginalized groups, affected communities and PLHA in Manipur and Nagaland by applying a coordinated and creative mix of local mass media together with individual and community-based behavior change communication interventions to deliver more appropriate messages and information in order to raise people’s awareness and challenge attitudes. Team leader, Project OSD (Manipur and Nagaland), Dr. Bernice Dziivichii who gave a brief summary on objectives of the OSD project also said tailored messages will be delivered through a variety of community-based mass media and interpersonal channels. The project will also include diverse “media mix” like locally produced video programming broadcast on local DDK and cable stations, radio programmes on AIR Kohima and Mokokchung, mobile “enter-educate” events to deliver both general and tailored messages to communities throughout the two states and interpersonal communication. The resulting “media mix” will serve to impact social norms, impact community and individual attitudes, dispel myths and misconceptions surrounding HIV/AIDS, allow for clear and frank discussion of Stigma and Discrimination in a “public forum”, and enhance access to services for care and support. State communication officer, Project OSD, Menosaii Kevichusa gave a display of various publicity materials, which would be used during the media campaign till November 2009. She also said the all the materials were produced and designed by local talents and screened before selection. The Implementing Agency for this project is Australian International Health Institute - Nossal Institute for Global Health, with the partner organization Emmanuel Hospital Association –Project Orchid, and the target groups are community leaders and the general population of Manipur and Nagaland.

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