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GM to drive growth with green fuel
Published on 2 Nov. 2008 12:45 AM IST
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Auto major General Motors (GM) has sketched an alternate route to grab 10% share of the Indian car market by 2010. To woo Indian buyers, the company plans to launch cars running on alternate fuels such as LPG and bio diesel. Currently, the company holds 4% market share in the country. P Balendran, director vice-president (DVP), corporate affairs, GM India, said the company is in talks with Gujarat state government administration to set up an 80-acre bio diesel engine testing facility. "We will cultivate jatropha with help of Gujarat-based Central Salt and Marine Chemicals Research Institute (CSMCRI). The bio diesel that we derive out of jatropha will help us test our bio diesel engines," he added. GM is already working with CSMCRI on a similar project at Bhavnagar. The company is also lining up launches of CNG and LPG editions of Chevrolet Spark, Chevrolet Aveo and Chevrolet Aveo U-VA. Sheila Sarver, vice-president, GM India Engineering, said, "Under difficult circumstances of high petrol prices and emphasis on green fuel, the company is working on developing alternate fuel models. The engines are being developed out of Bangalore and we believe will drive our growth in India." GM is confident to manufacture these cars at just 10% higher costs than the current models that run on petrol. The 1,200-strong Bangalore engineering team is working on developing two new car models, one of which will be a small car. The company refused to divulge details on the other model. A company official said these two cars will be first launched in the Indian market.

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