More than 2,000 onlookers may have turned up to watch members of the Royal Family arrive for a Christmas Day church service today - but all eyes were on Zara Philips.
The Queen's granddaughter opted for a striking magenta fascinator for the occasion.
Zara was also sporting a new fringe under the Philip Treacy creation taken from from his winter 2008 collection.
The young royal, 27, matched the bold accessory with a pair of gold coin earrings.
"It wasn't like a hat I'd seen before," said Penny Burgess, 40, who travelled from Oundle, Northamptonshire to see the Royals at Sandringham, Norfolk.
"It was magenta, it was a kind of triangle shape. It was very pretty and very striking. She looked great."
The Queen looked equally as stylish in a seasonal tweed coat flecked with grey and edged in red. She and the Duke of Edinburgh were also joined by Prince Charles, the Duchess of Cornwall and the Princes William and Harry for the service - where prayers were also said for troops serving in Afghanistan and Iraq - at St Mary Magdalene Church near Sandringham House in Norfolk.
The Princess Royal and her husband Timothy Laurence, the Duke of York and his daughters Princesses Beatrice and Eugenie, and the Earl and Countess of Wessex also attended.
Beatrice wore black court shoes with five inch heels while her sister sported knee-length suede boots with heels that were slightly shorter.
Beatrice found the shoes difficult to manage though at one point when one of her heels got momentarily stuck as she stepped on a grass verge bordering the path to the church. Thankfully, her sister came to the rescue by giving her a gentle push to help her on her way. Most of the party walked the quarter mile from Sandringham House to the church. The Queen travelled by car.
After the service the Queen accepted flowers from local children and other members of the Royal Family exchanged Christmas greetings with onlookers lining the path approaching the church.