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Modi’s speeches turned to songs, ringtones
Published on 10 Mar. 2009 12:14 AM IST
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Gujarat Chief Minister Narendra Modi’s speeches made at various forums are being set to the tunes of popular Gujarati folk songs as mobile ring tones and caller tunes for the poll campaign. The IT cell of the Gujarat unit of the Bharatiya Janata Party (BJP) has been busy for close to a fortnight choosing the right folk tune to match the excerpts being selected from Modi’s speeches before making them available in the ‘download section’ of the party’s Gujarat unit website within the next 10 days. “The download section of the BJP Gujarat website would not just have the wallpapers with a development theme for Gujarat, but a heady mix of technology will also be thrown in where the caller tunes and the wallpapers could be downloaded using the mobile bluetooth technology,” chief of BJP’s IT cell in Gujarat Shashiranjan Yadav said. He said this time round the entire exercise of choosing the right folk song or the wallpapers to be put up on the BJP website for Gujarat is being handled by a dedicated research team which comprises management and engineering graduates, artists, musicians and scholars “who understand Gujarat”. Each and every item in the campaign would first go to the BJP state president Purshottam Rupala for clearance. They would be put up on the website only after his clearance, Yadav said. “Our focus on the poll campaign this time round had been to bring about a judicious mix of technology and its user friendliness for those who desire to download what they want from the party’s website,” he said. A member of the party’s IT team said: “We prepared an animation clip of the chief minister giving speeches while talking about the various welfare policies of the state government during the assembly polls held in the state last year. This time round, the website would have a huge collection of tunes, wallpapers and video clips for mobile phones. At first we were only focussing on the effort to draw young volunteers to campaign for the party this Lok Sabha poll using the mass mailing option to talk about the party’s aims and objectives during the first week of February.” “Later, a couple of brainstorming sessions held at the party’s state headquarters in Ahmedabad by IT experts and the creative team during the past one week helped shape the things to follow which could bring more young visitors to the party’s website and register as members of the party,” he added.

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