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All for netting the Gen X voter
Published on 12 Mar. 2009 12:50 AM IST
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Catch them young, as young as 18, is the current motto of the BJP. The saffron brigade in the state during Elections 2009 has a special target to focus on -- the first time voters -- and also a brand new strategy to woo them as well. Realising that the run of the mill slogans and sammelan politics is passe for generation X, the party think tank has launched a `nav matdaata abhinandan samaroh’. The strategy behind the felicitation programme for each of the potential voter between 18 to 25 years of age on voters list, apart from giving them an ego massage is also timely indoctrination before rivals have a chance to step in and entice them away. Talking to TOI, on Tuesday, head of UP BJP IT cell, Dharmendra Rai said that though a tentative beginning was made three months ago, a comprehensive programme complete with the latest database will be launched on March 16. “The IT cell has already compiled a comprehensive list of the target segment to be forwarded to each Lok Sabha candidate on the designated date to download and distribute among volunteers of BJP Yuva Vahini,’’ he said . Yuva Vahini, the in charge of the show has its task defined. Armed with the list and after identifying the new voters, young volunteers are already going from door to door to contact voters. The modus operandi, says Daya Shankar Singh, president of the Vahini, is to knock at the door and personally deliver an invite to the young voter requesting them to attend the Abhinandan Samaroh being held by BJP, especially in his/her honour. The invitation clearly mentions the date and the venue. Due care has been taken to ensure that the group of those on the felicitation list is manageable although the number varies, for instance, the first time voters addressed by BJP national president, Raj Nath Singh in Sahibabad last week exceeded five thousand, Singh recalled. The drill is set -- putting a vermilion tilak on the youngsters’ forehead -- the female segment shall be handled by female volunteers from among the local unit. And then treating them to a short and crisp speech, ghost written jointly by the state president, Ramapati Ram Tripathi and Nagendra Nath, general secretary organisations, UP BJP. The brief is to dwell upon three main issues -- terrorism, inflation and Muslim appeasement on macro level. The speaker, however, is free to give the agenda a local flavour by including few local issues. We don’t especially ask them to vote for BJP but merely request them to strengthen the hands of nationalist forces. The message Singh says, never fails to make the requisite impact.

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