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Small time Mizo industrialist’s hard work finally pays off
Published on 12 May. 2009 1:08 AM IST
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The hard labour of Lallura Pachuau has finally started emitting sweet smell and reaped success. Lallura Pachuau, the proprietor of LZ Bamboo Industry, who organised a ‘’first lighting’’ ceremony at his home-based factory at Ramhlun North today said he had already received more than Rs 10 crore order for his agarbati sticks. Small Industries Development Bank of India (SIDBI) Assistant General Manager K M Deka lit sticks of agarbati produced by the LZ Bamboo Industry in that special ceremony on Saturday to mark the success of the industry. According to UNI report, Lallura started off as a manufacturer of agarbati sticks for which Mizoram has rich raw materials in its vast bamboo reserve. He purchased 25 electric-powered machines from MJ Industry of Bangalore for Rs 25,000 each. He sent the first consignment of agarbati sticks in 2005, but only to receive them back due to ‘’poor quality.’’ ‘’Since, I did not find a desirable machine at reasonable prices, I started inventing my own-made machines which could be operated without electric power,’’ Lallura said. By doing this, the entrepreneur generated employment opportunities among the rural poor as he distributed his own-made agarbati sticks-making machines to many farming families. After surveying markets in the central parts of India, he bought the agarbati sticks from the farmers at prices ranging from Rs 8-15, depending on the qualities. From agarbati sticks, the entrepreneur walked an extra mile and started manufacturing incense to be the first in Mizoram. Now, he is all set to see off the first shipment of the agarbati sticks.

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