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Thrust on consumer awareness, role of media at IMPCC meet
Published on 3 Jul. 2009 12:54 AM IST
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The Inter Media Publicity Co-ordination Committee (IMPCC) meeting was held Thursday in the Field Publicity office Kohima Addressing the meeting, Consumer Activities and Advocate and President of NVCO, Kezhokhoto Savi said DCs of some districts had already issued notification banning items like ‘Gutkha, Talab, Tez’ etc and opined that NSF could also issue orders in compliance with government notification. He further said police agencies and municipal bodies could be directed to seize the banned goods and take it for destruction, in presence of media persons. He informed that selling of such items to a minor below 18 years was banned. Stating that consumer awareness was still lacking in the state, Kezhokhoto said consumer awareness was the key to bring a positive change so that everyone knew what are their rights enshrined in the Constitution. Assistant Director, RD, K. Neibou Sekhose while highlighting on some major flagship programmes of Government of India said during 2008-09 NREGA programme has been implemented in all 1110 recognised villages in the state. He said NREGA money was credited to VDB account where they were given the power to implement the scheme. He also said Indira Awaas Yojana (IAY) was implemented very successfully by the department till date with a high level of social acceptance in the diverse society of the state and has attracted wide community participation in its implementation. Participating in the meeting, Deputy Director Agriculture, Rongseinla informed about departments plan to organize Agri Expo during the 2nd week of December where participants from national and international arena would be invited to participate in the event. She also informed about the Rodent Control Campaign carried out in Peren district, where the departmental officers have already covered 74 villages. Representative from DDK apprised about the need to operationalise the earth station so that DDK programmes could be relayed in all the districts of Nagaland. Additional Director General, Field Publicity, Ministry of I&B, A. Lassa in her concluding remarks termed media as vehicle of change and called upon them to publicize all the programmes and policies of the Government making awareness as the key factor so that public participation is encouraged. She called upon all the participants to join hands together to bring a change where media should be the transformation agency. The meeting, chaired by A. Lassa, was attended by representatives from departments of Health & Family Welfare, IPR, Agriculture, Rural Development, besides representatives of DDK, AIR, DAVP, Nehru Yuva Kendra and PIB.

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