An Indian model, for the first time, would feature in the international cosmetic company Oriflame's catalogue. "Our September issue of the catalogue would feature Bengal model Yuvika Choudhury on the cover. This is for the first time an Indian face would feature in the catalogue cover," Oriflame India Managing Director Fredrik Widell said here today.
Stating that the Swedish company has so far been using Western models in its promotions, Widell admitted that it was a strategy to entice Indian customers. The direct selling company has been achieving a growth of around 40 per cent per year in India, he said they would launch a range of skin-care, toiletries, fragrances and colour cosmetic products in the country this year.
The biggest player of fragrances in the country, Oriflame targets to expand its business by three times in the next five years in India, he said.