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To reach the new age mobile consumer with HCL unveils ‘Mobile Excitement’
Published on 25 Sep. 2009 11:29 PM IST
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HCL Infosystems Ltd one of India’s leading hardware, services and ICT systems Integration Company has unveiled its largest ever marketing strategy in order to reach out to its gen-next consumers. With the launch of ‘HCL Mobile Excitement (ME)’- the new marketing initiative- HCL released a new logo for the company along with a new television commercial that focuses around Mobility and life-on-the-go. The strategy has been devised on a survey by the research firm IMRB. All HCL Digilife stores and retail outlets will also be re-branded as part of this strategy. Besides the announcement of the re-branding strategy, HCL also introduced world’s first laptop with in-built ‘One Touch’ service & support - ME Laptops. These offers service and self recovery features like ‘One Touch support’ and ‘One Touch Recovery’ incorporated into the product. The laptop has been incorporated with innovative and exciting features such as SPLIT ME, LOCK ME, Secure ME and Encrypt ME. Apart from this, the new range of laptops also comes with features like face recognition and finger print recognition. The new range of HCL ME Laptops will be available in stores across the country.

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