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Modicare reinvents itself, launches 30 new products
Published on 25 Sep. 2009 11:29 PM IST
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Direct selling company Modicare that is on a revamping mode launched 30 products across six categories here Friday. “There was a time when our company was not doing well, money was not coming in and nothing was going in our favour. You can say there was major slump in our business,” conceded Modicare chairman K.K. Modi at the launch. “But the strength of our group lies in overcoming these factors and we have done that,” Modi told IANS. “Our presence has been there in many sectors but we thought that now is the time to grow and expand our reach and business. It’s just the beginning and there would be more such product launches,” he added. Launched in March 1996, the company has come a long way with products in the categories of personal care, colour cosmetics and skin care, home care, laundry care, agriculture, auto care, nutrition, and health and wellness. The company has 32 centres across the country that supplies products to over 2,600 cities. According to Modi, the direct selling is still growing in India. “Direct selling is easy to start but difficult to maintain. You have to make sure that the quality of product is impeccable, only then the word-o-mouth advertising works. After all, we depend mostly on word-of-mouth advertising,” he said. “We strive continuously to introduce products.” The product range launched here Friday included perfect glow foundation, silky blush, eye shadows, nail paints, lip glosses, eye pencils, lipsticks, spray starch and detergent powder among others. These products will be available through Modicare consultants across India.

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