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Star hotels may not hike room rates this season
MUMBAI, AUG 31 (AGENCIES):
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Published on 31 Aug. 2009 11:24 PM IST
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For the first time in several years, India’s largest hotel chains such as the Taj, Oberoi and Leela may not hike their room rates this traditional peak season of October-March. Top hoteliers are yet to decide on a rate hike after several rounds of meetings in recent weeks to review the situation, persons close to the development said. Usually, tour operators have an idea about the foreign tourist inflow in peak season by this time of the year. But according to some of them, the signs are not encouraging so far this year, thanks to global recession, swine flu fear and the expected drought in India. Traditionally, hoteliers increase prices by 15-20% for the October-March season when they generate almost two-thirds of their revenues as most foreign tourists make their trips during this period. This year, they may go in for a city-specific approach. The global economic slowdown and last November’s terror attack in Mumbai have hit the hotel industry, with leisure and corporate travel taking a major dip. Hotels are offering special packages, discounts and daily room rates to tackle the drop in occupancy, which is currently at 60-65% in metros against 85% last year.

 
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