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Ford plans to bring Rs 3L-plus small car
Published on 2 Sep. 2009 12:42 AM IST
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Ford has started work on a new low-cost small car to sell in fast-growing markets like India, China, Eastern Europe and South America. According to Times report, a senior company official said the new small car would not be confined to one market but will be positioned across markets, sporting a “Rs 3 lakh-plus price range,” making it one of the low-cost cars for the company globally. “We plan to grow business in B (small) cars globally, and especially in the Asia-Pacific region where we plan to raise the share of B cars to our line-up from 15% to 45%,” John G Parker, Ford’s group executive V-P for Asia-Pacific and Africa, told TOI here. Asked whether India would be one of the global development and manufacturing base for such a low-cost car, considering that other companies like Hyundai, Suzuki and GM too were shifting production of such products here, he said it was too early to comment on that. “Potentially yes is all that I can say on this at the moment,” he said. Parker also clarified that this new car would be different to the small car that Ford would be launching in India in 2010. “But linkages would certainly be there. We are looking at integrated product development system at Ford now,” he said. This is perhaps the first time that Ford has spoken of work on a low-cost product to push up volumes globally. With the interest in low-cost segment, the company now joins companies like GM and Hyundai who too have announced exploratory plans in the segment that holds the potential of big volumes in fast-developing markets like India. On specific India plans, Parker said the company’s new small car was on course and would be out by 2010, with localisation of over 80%. “It will the first offering from Ford in the mass-market segment and we are making efforts to keep it cost-competitive and a great value proposition,” he said. Asked whether the company would have a multi-product strategy in the small car segment, he said Ford planned to have more than one car there.

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