The Nagaland State Aids Control Society (NSACS) on Monday launched a five month multi media campaign for youth between 15 to 26 years with an objective to reach out the people with preventive messages on HIV and AIDS through music and sports.
Launching multi media campaign at a press conference Menukhol John, commissioner and secretary Health and Family Welfare said that the campaign will involve important stake holders and will touch all district headquarters in the coming five months.
‘We want to create awareness where people can accept the fact that HIV/AIDS is treatable and make them avail that testing facilities’ he added. He also informed that as part of Multi-media campaign, intensive inter-personnel communication will be conducted particularly in the media dark villages.
He also said that the impact and evaluation of the campaign will be done in the end and asserted if the campaign was beneficial, it would be carried forward in the coming years.
NSACS Project director Dr. Neiphi Kire said that the multi media campaign was already geared up and will have three main components Live Drive – Music of the move , for which NSACS engaged Rattle and Hum Music Society, who will be involved in organizing both districts and state level music events, soccer tournament, with NSCAS will be putting up banners and hoarding carrying messages on HIV prevention in the upcoming Dr. T. Ao football trophy and inter –district football tournament and Interpersonal Communication (IPC) – Lets talk life , where NSCAS has already identified 10 villages each in 11 districts and would be conducting training program during the up-coming five months and villages with very poor for no communication facilities and media coverage will be identified for inter-personnel communication.
NSACS officials said that with the launch of Multi-Media campaign - Music and sports will be the focus areas to reach out to the people specially the youth preventive messages on HIV/AIDS.
The Live Drive show would also made available in VCDs and be sold at low prize reaching the messages to even wider audiences. The proceeds would go to network of positive people in Nagaland, NCASC official added.
Highlighting on capitalizing popularity of Music, Event Manager, Theja Meru , president Rattle and Hum Music Society said that the Live Drive-Music on the move will be conducted in all the district through band competition, which will culminate in the state level event at Kohima.
He said that the Live Drive Music will start on November 16 at Kohima and culminate in December third week at Kohima, with a top celebrity from the mainland likely to grace the grand finale.