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Bajaj decided to stop scooter production 5 yrs ago: Official
Published on 23 Dec. 2009 11:01 PM IST
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Two wheeler giant Bajaj Auto whose decision to depart from the scooter business that evoked emotional outbursts, was actually taken five years ago, a company official today said. According to UNI, while speaking to reporters on the sidelines of the launch of Bajaj Pulsar 135LS, Milind Bade, General Manager, Two Wheeler Division, said the production of Bajaj scooters like ‘Chetak’ and ‘Super’ was stopped five years ago and the company was making only a few hundred ‘Crystals’ in the segment. “It beats me how it created so much media attention. I think all this happened due to some sort of ‘spiky’ reporting,’’ he felt. He said the decision to stop manufacture of scooters was not taken in a haste. “We too feel nostalgic on how dear was Bajaj Scooters have been to Indian middle class. We appreciate it. But we think the business has to move on. This has been a natural development for the company. We had to shut down of scooter manufacturing due to lack of demand and supply chain complications,’’ he said. Denying reports that Bajaj was not catering to Indian middle class, he said the ‘Discover’ model was for the Indian middle class. “We are focusing our energy to become the biggest motorcycle manufacturer by taking up the production from the current 2.5 million to eight million in six years and overtake Honda which is the highest motorcycle manufacturer in the world now. We are using all our resources like the R and D and marketing to achieve this,’’ he added. Mr Bade said the 135 cc Pulsar was released due to the immense popularity of higher capacity of the sports bike which was earlier released in 150, 180, 200 and 220 cc engines. “We are producing 50,000 pulsars every month now. With the 135 cc bike we are expecting to scale up the production to 85,000 within two months. In 2010 we plan to produce one million Pulsar bikes,’’ he said.

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