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Hero Honda to partner Commonwealth Games’ baton relay
Published on 12 Dec. 2009 11:48 PM IST
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Motorcycle manufacturer Hero Honda Motors Friday announced it would partner the Queen’s Baton Relay of the XIX Commonwealth Games 2010. “The Queen’s Baton will enter India from the Wagah border after completing a journey of 170,000 km across all Commonwealth countries. The baton would spread the message of Peace through Sports’ as it enters India from Pakistan,” Games Organising Committee chairman Suresh Kalmadi said. “Hero Hondo would play a prominent role in greeting the Baton in India,” he said. Pawan Munjal, chief executive of Hero Honda, said: “There is a perfect synergy between our brand attributes and the values of optimism, hope, unity and the celebration of the human spirit the Commonwealth Games imbibe.” As part of this partnership, Hero Honda Motors will market its leadership position through the use of the Games marks and imagery. This recognition will allow Hero Honda to enjoy marketing rights, advertising, promotion and recognition to connect with all its consumers and dealers around the country.

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