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Vivek Oberoi launches Dilip Chhabria’s Imperator
Published on 6 Jan. 2010 10:54 PM IST
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For once, the product overshadowded the star as Bollywood actor Vivek Oberoi launched automotive designer Dilip Chhabria’s awecome Imperator sedan at the AutoExpo 2010 here Wednesday. “This is a car that personifies the future. It’s a most amazing design,” Oberoi said at the chaotic launch of the vehicle, based on an Audi chassis and with world-record 48-inch wheels. “I drive a Mercedes but I sure would like to own this,” Oberoi added. “This is an audacious concept meant to generate a new segment where a SUV need not be boxy and rugged but sexy and sensual. It’s a visual treat whose goal is to spawn a new design and direction segment,” he said outlining the Imperator as only he could. Speaking on the occasion, Chhabria, an internationally acclaimed auto designer, announced the launch, in association with the DY Patil Group, of the DYP-DC Centre for Automotive Research and Studies.

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