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L’Oreal-VLCC dispute over Fuel reaches Delhi HC
Published on 8 Feb. 2010 11:45 PM IST
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The trademark dispute between French cosmetics firm L’Oreal and wellness firm VLCC over men’s skincare brand Fuel has reached the Delhi. High Court with both the companies suing the other, two persons familiar with the matter said. The hearing is slated to come up within two weeks, states Econimic Times. L’Oreal India spokesperson confirmed “a hearing at the Delhi High Court over the matter” in an email response, but declined to divulge any detail. A VLCC spokesperson refused to comment on the development. VLCC has also slapped a lawsuit against Mahesh Chaudhary, a Delhi entrepreneur from whom both the companies claim to have bought the trademark, one person close to the matter said. The Delhi-based wellness firm says it acquired the rights to the Fuel brand from Mr Chaudhary in 2006 and launched a range of men’s grooming products such as shaving gel, after-shave balm, hair gel and deodorant. The brand today generates annual revenues of more than Rs 100 crore for the company. L’Oreal says it acquired the rights from the same entrepreneur who used to market a range of cosmetics under Fuel trademark in 2009. The controversy between the two companies erupted after L’Oreal kicked off an advertisement campaign for Fuel on September 18 last year and claimed ownership of the brand.

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