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Bharti Airtel forays into entertainment business
New Delhi, March 11 (IANS)
Published on 11 Mar. 2010 11:58 PM IST
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Leading telecom services provider Bharti Airtel Thursday announced the launch of its digital media business to deliver content to a range of users, including producers and media firms. “Airtel Digital Media Business will help establish India as an innovation hub for global content and format delivery,” said Sanjay Kapoor, chief executive of Airtel for India and South Asia. The company will not produce any content, but market and cater to an array of users like animation, gaming firms, news channels, cinemas and banking institutions. “Airtel’s digital media business is integrated with our global network of submarine cable systems, international points of presence and our content delivery network services,” said Rajan Swaroop, executive director of enterprise services.

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