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Ad part of battle over market share
Published on 2 Mar. 2010 11:54 PM IST
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P&G may move court against HUL for the latter’s advertisement attacking Tide. HUL witnessed a 2.4% decline in revenue growth in soaps and detergents during the December quarter. However, HUL’s volume shares grew sequentially by 100 basis points in laundry in the December quarter, with marketing interventions across the portfolio, stated Times News Network. The war now is not restricted to pricing alone. The latest commercial seems to be just the beginning of a long-drawn battle for market share between the two companies. Said an HUL spokesperson: “The latest advertisement of Rin brings alive the superior whiteness delivery of Rin vis-a-vis competing brands in the market. This advertisement reinforces the promise to Rin consumers that Rin delivers superior whiteness.’’

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