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Mirchi Mobile on Airtel in the North East
Published on 19 May. 2010 11:55 PM IST
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Bharti Airtel, one of Asia’s leading integrated telecom service provider has launched Mirchi Mobile, a unique innovation in partnership with Radio Mirchi, 98.3FM, India’s leading private FM Radio station. Now Airtel mobile customers can choose to follow their favourite local Mirchi radio station from anywhere in India. To subscribe, they simply dial 59830 to listen to up to 100 minutes of Radio Mirchi 98.3FM content for Rs. 10 per week. Now every handset, even those without an FM receiver, can access Radio Mirchi 98.3FM content streamed through Airtel network. Mirchi Mobile was initially available to Airtel customers in Delhi and Mumbai, but is now available to customers in Assam & North East. Customers can choose from 3 Radio Mirchi stations of Kolkata, Delhi and Mumbai. For ease of customers the language selection prompt are available in four languages - Assamese, Bengali, Hindi and English.
Airtel is committed to continue delivering innovative offerings that enhance customers’ experience on their mobile phones. The partnership with Radio Mirchi 98.3FM will enable Airtel customers to carry their favorite radio experience wherever they go to any part of the country and not be limited by location or by handset features. This innovative alliance offers a unique experience – only for Airtel customers.”
The Radio Mirchi brand has always been at the forefront of change and new technology and continues to lead in the radio space nationally. This new service will allow Mirchi 98.3FM to be available more widely, in new formats and to more listeners than ever before with Airtel partnering in this venture”
The service is powered by Spice Digital, a market leader in the deployment of Music-On-Demand services for Indian & International operators and has now added Mobile Streaming in its product portfolio.

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