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LG launches Cookie Fresh and Plus
Published on 28 Jun. 2010 11:00 PM IST
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The brand known for its prowess in technology and design has launched two new mobile phones, Cookie Fresh (LG GS290) and Cookie Plus (LG GS500v). The launch will further strengthen the brand’s hot selling Cookie portfolio and ensure a strong foothold in the social networking sector.
Cookie Fresh and Cookie Plus will provide customers an easy interface to the world. These technology powered handsets not only host a dedicated interface to keep friends on the social network conveniently connected on the phone all the time but are also equipped with globally popular widgets and fun applications making it extremely handy to stay informed.
Commenting on the launch, Sudhin Mathur, Business Group Head, Mobile Communications, LGEIL, said, “In today’s fast paced digital life, staying connected and informed through the virtual world has become a very important aspect of the millennial youth. With the launch of Cookie Fresh and Plus, we have eased through the barriers of accessibility, experience and affordability for the young generation. We understand the class and strive to meet the demands of today’s youth through phones which are high on features and are reasonably priced. We are positive that these handsets will be a big hit with the youth of the country and take forward the LG Brand to the next level.”
Social Networking is fast becoming the passion for the youth. With over 35 million users in India, the movement is only to grow. Consumers today are seeking solutions to be constantly in touch with their network and are also creating content by the minute. There will be a perceptible shift in Internet access through mobile phones since data plans are becoming cheaper, advent of 3G services will assist faster access. LG Mobile Phones has continuously endeavored to understand the future consumer trends and provide solutions through its technologically superior devices.
The Cookie series is built on this philosophy, where our efforts are to give seamless, enhanced internet experience. The company has set its aim at achieving 10% Market share, by the end of this year and Cookie portfolio with regular introductions every quarter will play a key role in achieving this objective. With 20 Launches in the year by now, LG Mobiles will continue to bring out new and innovative handsets across categories and customers through the year.

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