The greatest social mobilization campaign on HIV and AIDS, the Red Ribbon Express (RRE) train is all set to reach Dimapur on July 1.
Addressing a press conference, ADC Dimapur Sedivikho Khro urged people to involve in the project so that awareness on HIV and AIDS can be spread to all corners of the state.
“It should not only be the general public and department officials but also our policy makers such as MP and local MLAs who can take part in the campaign” he said.
Informing that the main target of the campaign was people from the age group of 15 to 49 years, the ADC said various NGOs, groups, NSS, NCC and youth organization were roped in for the campaign.
Disclosing that the campaign would, for the first time cover three villages from Peren, Sedivikho said that youth from semi-rural and rural areas will be another group which can actively involve in the campaign.
Elucidating on the addition onboard RRE- II from RRE-I, NSACS representative and UNICEF consultant, Dr. Nyan informed that a mobile medical unit of the National Rural Health Mission (NRHM) staffed with doctor and nurses and a comprehensive health package will also be available.
The Red Ribbon Express (RRE) concept is a broad based multi-media, multi-sectoral mass mobilization project in the country to make it a holistic and comprehensive campaign to mobilize people’s movement against HIV and AIDS.
It will primarily focus on rural areas with the objective of disseminating information regarding primary prevention and services, developing an understanding about the infection to reduce stigma and discrimination against people living with HIV and AIDS, strengthening people’s knowledge about the measures to be taken to prevent HIV and AIDS and adopting preventive health habits and lifestyle.
The RRE- II, conceptualized by Rajiv Gandhi Foundation and implemented by National Aids Control Organization (NACO) in collaboration with the Indian railways, ministry of youth affairs partnership, NYKS and UNICEF, was flagged of on December 1, 2009 by UPA chairperson Sonia Gandhi.