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Nokia launches Ovi songs to prevent music piracy
Published on 14 Jul. 2010 11:23 PM IST
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Nokia, one of the largest players in mobile phone industry, today announced the launch of four million digital music tracks called - Ovi Music Unlimited (OMU)- in selected handsets to prevent music piracy in the country’s entertainment industry.
Talking to UNI here at the launch in presence of renowned singer Usha Uthup and popular Bengali rock band ‘Cactus’, Nokia India’s Head (OPM and Devices) Jasmeet Gandhi said 19 different types of songs and music - international pop, rock, rap, hiphop, Bollywood songs, sufi, Indipop, Indian classical songs, ghazals, thumri and dadra, besides devotional songs - comprised four million titles in the OMU service.
“From now on whoever buys a Nokia OMU-enabled set will be able to get free access to these (four million) songs and music in English and in almost all the regional languages in the country,” Mr Singh said, adding in the very first year the entire service would be provided free of cost. Claiming that the new service was introduced with a view to preventing the mushrooming growth of piracy in the country’s 8.3 billion dollar music and entertainment industry, Mr Singh informed that on an average the music industry suffered an annual revenue loss of about 64 per cent because of pirary.
Mr Singh said they had planned to launch similar service in as many as 35 countries across the globe later this year.
“For this purpose, we have already joined hands and signed agreements with almost all the leading players in the international music industry like EMI, Sony, I-music, Saregama and T-series,” he said but refused to disclose the revenue sharing arrangements with them.
In terms of Nokia’s investment to launch the new service and spread the technology to the rest of the world, Mr Singh said it was to the tune of several million dollars. Also speaking on the occasion, Ms Uthup hailed Nokia’s efforts to popularise good music through legal channel.
But at the same she also expressed concern at the burgeoning growth of music piracy across the country and urged the people not to purchase cheap music CDs and videos to help prevent their unhealthy growth.

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