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Introducing e’Touch mobile phone
Published on 22 Jul. 2010 11:30 PM IST
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e’Touch Mobile initially launched 12 handsets and range of accessories through a strong marketing and sales network backed with a solid product team and after sales service. The company is targeting sizable sales of handsets in terms of volume and value by establishing a good relationship with channel partners, operators and key retails chains.
Sanjoy Roy, CEO e’Touch Mobile Private Limited, said “Our products are positioned on the value for money proposition and the objective is to reach out to the common man and providing them with functional as well as feature rich phones starting from Rs.1100/- onwards, thus aiding the telecom penetration in general and the cellular market in particular.”
Sanjoy Roy a professional with more than 30 years of experience has been associated with mobile industry since 1995.Roy added, “Our objective is to emerge as a leading brand of mobile phones with the help of highly-skilled manpower along with quality products, widespread sales and marketing network as well as good after sales service.”
The company has appointed Redington India Ltd as All India Service Partner with a footprint across 250 cities in the country. Etouch Mobile also plans to aggressively expand across the country by appointing a extensive network of dealers and distributors with an emphasis on reach and penetration.
Given the potential of India as one of the fastest growing cellular mobile phone markets in the world with an existing user base of more than 500 million across the country and with monthly addition of 10 million new subscribers, Roy says “etouch is confident that with a wide range of products and accessories, coupled with an extensive dealer and distributor network and a reputed service partner with service across the country, it presents a great opportunity to emerge as a leading player in the Indian mobile phone market.”
e’Touch mobile shall leverage on the strengths and experience of industry veterans in delivering products and services to customers and partners by adding values to the products through its creative design to give the attractive look and feel on the handset along with the total quality management, at a comparative price.

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