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China bans vulgar ads
Published on 8 Jul. 2010 11:40 PM IST
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Chinese authorities have issued new guidelines to curb the use of sex and vulgarity in advertisements of online video games.
The culture ministry issued a notice Tuesday, asking officials to check the vulgar marketing of cyber games, China Daily reported Thursday.
The government had also issued a notice June 22 banning the use of sex, gambling and violence to promote online games. The new regulation, to be implemented from Aug 1, came after a string of advertisements by online game companies.

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