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Apple, Google, Nokia, Microsoft compete in smartphone platforms
Published on 10 Jul. 2010 12:04 AM IST
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There’s suddenly a race for rolling out not just new smartphones but also smartphone platforms. With the 3G rollout around the corner, the market is hotting up as new entrants are unveiling their products, stated Times. Apple is, of course, the pioneer with it iOS platform, but now Google’s Android, Nokia’s MeeGo, Microsoft’s Windows Phone and Black-Berry’s RIM platforms have crowded the market. The new kid on the block is Samsung with its Bada platform. Too many choices often makes it confusing for the consumer. But analysts say this is just the beginning. With the 3G roll-out, the top players are expected to flood the market with newer smartphones and platforms, each a “generation” newer than the last, making a smart pick of a smartphone terribly tough.
Says Naveen Mishra of IDC India, a market research company: “Smartphones account for a fraction of total cellphone market in India. For the last 15 years, a large number of people have been exposed to mobility. Once private players start to roll out 3G services, transition from voice-based services to data-based services will start. People want to do more with their cellphones now and its only matter of time before the growth picks up.” Companies like Samsung are possibly banking on that. Only recently it introduced two smartphones - the first of its 10-odd phones planned - and unvieled its smartphone platform Bada with the hope of taking up its market share from 5% to 20% within a year. It’s a tough job, but the Korean company has shown in other products aggressiveness and a canny understanding of the Indian market.
Says Rajiv Yadav, director (mobile and IT) Samsung, “Bada, which means ocean in Korean, will be a driving force in accomplishing our vision of a smartphone for everyone.”Everyone ? “We will offer smartphones at all possible price points. We will have a multi-platform approach and offer phones based on Android, Bada, and Microsoft’s Window 7 Phone.”
Analysts like Varun Krishnan feel that it’s still early to say who will be the big daddy in smartphones and whether new entrants like Samsung can bite off a sizeable chunk of the market. “Well, its new phones, Wave and Galaxy S, are very competitively priced. Samsung has shown a terrific growth in the last one year, but it needs to go beyond just selling smartphones.

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