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Mercedes to launch new models
Published on 31 Jul. 2010 12:02 AM IST
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Luxury car maker Mercedes Benz India is planning to launch new models, start a second shift and continue brand spend to stay ahead of competition in a market that is slated to grow at 50 percent this year.
The company is also looking forward to the launch of a finance arm by its parent company to finance purchase of first and second hand Mercedes models.
“We have mapped various segments and will be launching new models in the vacant slots. The company will be launching a luxury sports utility vehicle (SUV) and models under performance segment. In the last seven months we have launched 16 products,” Director (Sales and Marketing) Debashis Mitra told IANS.
“The luxury car market will continue to outperform the overall car market sales this year as well. The segment is expected to log around 50 percent growth this year while the standard car segment is likely to log around 20 percent growth,” he added.
According to him, sales of luxury cars are expected to touch around 13,000 units this year, up from around 8,500 units sold last year.
Stating that luxury car sales are driven not by price but by brand perception, choice and availability of financing options, Mitra refuted the talk that Mercedes is suffering a brand fatigue in the minds of prospective car buyers with the advent of new players like BMW, Audi and others.
“It is true Mercedes has been in India ahead of serious competition. But it continues to have its brand appeal and certainly there is no brand fatigue. The numbers prove that. Between January-June 2010, we have sold around 2,450 units, far ahead of the competition,” he said.

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