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Mercedes launches new E-class car Cabriolet
Published on 18 Aug. 2010 12:04 AM IST
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Mercedes-Benz Tuesday launched Cabriolet, another version of its E-class sedan, priced Rs.65 lakh (ex-showroom Delhi) and said it would launch more models this year to reinforce its leadership in the Indian luxury car market. The Cabriolet comes with a new technological innovation called AIRCAP which provides the four seater convertible the option to deflect the air out of the car when the hood is down.
“The Cabriolet will herald in a new era of open top motoring with its new and innovative features. We are confident that it will reinforce the present brand of E-class in the country,” said Managing Director Wilfried Aulbur.
The car is Mercedes’s seventh offering in the E-class range. The German car maker is very bullish about its growth prospects in India and is preparing to launch few more models soon.
The company’s sales grew by a whooping 80 percent in July this year at 2,524 cars as against 1,629 in the like period of previous year.
“This signifies the fact that mindset of people regarding luxury is changing like in places like Aurangabad where people have money and now they are coming out to buy, plus infrastructure is also improving,” Aulbur added. About AIRCAP, Aulbur said the technology works best at 40 km per hour speed.
Some 12,700 E-Class cars, which include Saloon and Coupe, have been sold since the first car rolled out of the Indian manufacturing plant in Chakan, Maharastra, in 1995. The report also assumes that less than 5% of those who enter the workforce will be illiterate in India in the next two-three years, and that there would be a big jump in the number of young people, who go to and finish college, making India the largest contributor to the pool of tertiary educated workforce in the world.
All these changes would be supported and complemented by further reform by the government in fiscal consolidation, opening up of retail to foreign direct investment, public sector reform and divestment, and improvement in governance that would reduce transaction costs.

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