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Community takes lead in spreading message on AIDS
Published on 19 Aug. 2010 12:45 AM IST
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Project ORCHID on Wednesday launched the IEC materials for its targeted intervention projects (FSW and MSM community).
Chief guest Dr. Neiphi Kire, project director, NSACS released the IEC materials developed by Project ORCHID at the conference hall of EHA-STRC, Christian Institute of Health Sciences and Research, Dimapur.
Speaking on the occasion Dr. Kire congratulated Project ORCHID for bringing out the IEC materials by closely involving the community members.
He further noted that IEC materials need to be attractive and generate interest and at the same time must be relevant at the local context.
This, he said had been taken into account by Project ORCHID in the IEC development and expressed hope that it would help in educating the community members. He further stressed on the importance of communication as a potential tool in the battle against HIV and AIDS.
Taking a community oriented approach, Project ORCHID; has from the initiation stage involved the community in the IEC development process. Firstly, it was to identify the needs of the community, and secondly the community was involved in the content and design of the IEC materials.
The communication materials developed were specific to the FSW and the MSM community. The IEC materials were developed in four mediums: story telling flip books with lessons, pocket cards with important HIV and STI information, health services mini directory and posters.
The IEC developed by Project ORCHID relies on communication through pictorial representation, taking into account the needs of the non literate community members. It also adopts a friendlier and discussion based approach to communicate without diluting the importance of the information and the message.
Also speaking at the launch were members of the community who were involved in the development process of the IEC materials.
The launch of the IEC was followed by a daylong training for 57 Outreach Workers and Peer Educators from Project ORCHID and NSACS on how to communicate using the IEC materials.
Dr. Tinurenla from NSACS, Dr. Collins, Temjen Jamir and Sumit Basu from Project ORCHID were the resource persons for the training of ORWs and PEs.
Other dignitaries who attended the launch include Dr. Nyan Kikon, Consultant UNICEF, Dr. Tinurenla, Clinical coordinator NSACS, Khondao representative CFAR, Dr. Lima Deputy Director NSACS, Dr. Viu Merua, Consultant CIHSR and Project ORCHID and Dr. Aiban Lyngdoh Executive Assistant to Director Project ORCHID.

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