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Bulk SMS and MMS ban hit enterprise messaging solution firms
Published on 27 Sep. 2010 10:45 PM IST
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Enterprise messaging solution (EMS) companies are incurring losses daily due to the government’s ban on bulk short message services (SMS) and multi media services (MMS) across the country till Sep 30 after the Supreme Court deferred by a week its judgement in the Ayodhya land title suit.
The EMS companies provide a set of wireless and messaging solutions to network and content providers enabling them to kee in touch with their customers. One such company, Unicel Technologies, says it is losing over `15 to 20 lakh daily. “If things continue like this we are likely to suffer a loss of Rs.1 crore till Sep 30,” said Vinay Aggarwal, managing director.
Unicel caters to around 20 BPO (business process outsourcing) companies and with this ban these companies will have to create more manpower to call its customers instead of messaging. “A lot of critical messaging happens. Genuine as well as non genuine content everything has been banned,” said Aggarwal.
The company caters to over 500 enterprize customers.
“Enterprize solution companies such as Unicel technologies are incurring a huge loss as their core business is bulk SMSs unlike the telecom operators who are having far little trouble,” said Rajan Mattews, director general of cellular operators association of India (COAI).
However, profit margins of telecom operators would decline.

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