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Moser Baer to launch B’wood movies on pen drives
Published on 14 Sep. 2010 1:39 AM IST
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Optical media devices manufacturer Moser Baer India Monday said it is launching pre-loaded Bollywood movies on pen drives to increase market share.
“We plan to launch around 1 lakh units per month of this USB (univeral serial bus) drive which will enable us to capture an additional 4-5 percent of the market share in the solid state media,” said Deepak Shetty, senior vice president, domestic sales and marketing.
According to the company, the pre-loaded content can be erased by customers as and when required and the device can be used as a normal USB drive.
As an introductory offer, the company has priced a 4 GB drive stick at Rs.850.
“This launch will be followed by more new exciting offerings in higher end 8 GB and 16 GB drives shortly,” the company said.
In January this year, the company had launched content- loaded Micro-SD cards for mobile handsets, containing movies and songs. During the same time last year, T-Series had tied up with the company’s competitor Transcend to release the music of Sanjay Dutt and Akshay Kumar starrer “Blue” on pen drives.

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