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NSACS 2nd multi media campaign
Correspondent KOHIMA, OCT 10 (NPN):
Published on 11 Oct. 2010 12:10 AM IST
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Nagaland State AIDS Control Society (NSACS), under the initiative of National AIDS Control Organization (NACO), will be launching its second multi media campaign (MMC) in the state from October 18.
Informing this at a press conference held at Dream Café on Sunday, NSACS chairman and commissioner and secretary health and family welfare, Menukhol John said the second multi media campaign has been slated to commence from October 18 and would culminate March 2011.
He said the multi media campaign was an entrainment- education initiative with a target to inform and educate people of all age group and sections of society about HIV and AIDS, with prevention of HIV and AIDS, and removing stigma and discrimination as the key message of the campaign.
The NSACS chairman disclosed that the multi media campaign would cover four activities- Awareness through music- “Road Reach”, which will kick-off at Dimapur on October 18 as district level competition and conclude on November 27, Dimapur at a state level grand finale; Awareness through sports- applying sports as a platform to create awareness and inform the youth about HIV and AIDS; Awareness through inter-personal communication (IPC) with tribal women organizations, wherein Watsu Mundang, Konyak Nyupuh Sheko Khong, Kyong Eloe Hoho and Sumi Totimi Hoho have been roped in for the second MMC; and Awareness through festivals- using festivals as a platform to disseminate information about HIV and AIDS, to reach out to people at large.
According to the NSACS official, the NSACS’s previous year’s partnership with Angami women organization, Chakhesang women welfare society, Yimchurnger women welfare society and Khiamniungan women welfare society on IPC yielded a good response as the women organizations could visit several villages and create awareness through IPC.
This year also, the NSACS would be striving to reach out to tribal women living in media-dark areas through inter-personal communication. Training of trainers would be conducted, and subsequently, selected women leaders will be representing different regions.
Menukhol John also stated that the Nagaland was placed second in the list of HIV prevalent states in country with the overall prevalent rate as per sentinel surveillance at 1.2 %, and further informed that number of HIV cases reported till August 2010 totaled to 10,239.
Meanwhile, UNICEF consultant Dr. Nyan Kikon expressed optimism that inter-personal communication (IPC) would play a crucial role in disseminating information as IPC was done on a one-to-one basis and could reach and spread awareness to the masses.
Further, NSACS deputy director (IEC) Ayeno Kechü has informed that the 50 Red Ribbon Clubs and positive people’s network of the state would also be involved in the multi media campaign across the state.

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