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Tata Sky’s ‘TruChoice Packages’
Published on 3 Nov. 2010 12:11 AM IST
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“Isko Laga Dala Toh Life Jingalala”- This phrase holds true for Tata Sky - the most preferred DTH service provider. A recent research has revealed that the one thing TV viewers resent is that they are forced to accept predefined bundles which include several unwanted channels, and then pay for content that they don’t watch or often even understand. North Indian subscribers, for instance, complain about having to pay for South Indian regional channels and vice versa.
Thus, catering to this problem Tata Sky has launched ‘TruChoice Packages’ - a new set of channel packages that lets you choose the channel package you like! Flexibility and relevance is what subscribers look for – which forms the crux of TruChoice. It is one of the most cost effective options for family entertainment and the new bouquets open up new avenues for the television viewers. The best thing is that, customers pay only for what they want to watch.
Subscribe to the annual mega pack or decide on one of the popular packs and then choose any or all the optional and regional packages you want to watch.
Tata Sky consumers now get all Hindi News and entertainment channels in addition to two regional packs of their choice at no additional cost for lifetime.

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