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Hornbill Festival 2010 to be tourism oriented
Correspondent KOHIMA, NOV 30 (NPN):
Published on 1 Dec. 2010 12:15 AM IST
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The annual Hornbill Festival of Nagaland beginning Wednesday would be tourism oriented with maximum focus on the Naga cultural and indigenous activities. Basing on the theme “Roots and Shoots” the cultural extravaganza would showcase a fusion of the past and future and a synergy of the old and the new.
Briefing media persons on the eve of the mega event, commissioner and secretary, tourism, art and culture, I. Himato Zhimomi said that the Hornbill Festival 2010 would be tourism-oriented as per feedbacks from the public. He said till now Hornbill Festival had been official-centric and that the inaugural function this year would be “less of talking and more of cultural activities” with various cultural performances which would be a cultural phenomenon for tourists. Governor Nikhil Kumar would be the chief host, chief minister Neiphiu Rio, the host and Buwang Konyak, Angh of Hongphoi village Mon as the tribal guest.
The commissioner and secretary informed that around 200 tourists were expected to pour in from all over the world to witness the seven-day festival. For the entire celebration, he estimated a budget of Rs 1 crore. Himato further mentioned that the capacity to host tourists in the state was limited by accommodation in Kohima. He encouraged residents of Kohima to introduce home-stay service in their homes by way of arranging rooms for tourists while constructing new buildings.
Highlighting events of the festival, Himato said that the Naga King Chilli eating competition, which was a first of its kind, was a new aspect of cultural extravaganza. Expressing the need for Nagas to claim their biggest natural asset, i.e, the Naga King Chilli, in the most rightful way, Himato said that Hornbill Festival was the right platform to propagate their Unique Selling Point (USP). He further expressed optimism that Nagaland would be the “Mecca” for chilli lovers all over the world.
Emphasizing the need to remember less fortunate people even in times of celebration, Himato introduced the Hornbill Charity Ball the proceeds of which would be used for Prime Minister’s National Relief Fund and sent to Leh Flood victims. The charity ball would be an institutional annual charity event. Another first-time event would be the World War II rally organized to revive the Battle of Kohima to historians, tourists and young people; to revive the yearning for peace and to honour martyrs of the war.
Giving a platform for all talents in the state, the department has recognized a Naga author Easterine Kire, who would launch her book ‘Mari’ on Wednesday at the Angami Morung. Chief minister’s wife Kaisa Rio would officially release the book. Other highlights mentioned during the briefing included crafts bazaar, para gliding and air show, painters’ corner, indigenous sports event, karaoke competition, mementos and souvenir stalls, besides other major national and international events coinciding with the festival.
On behalf of the state government and the department of Tourism, the commissioner and secretary Himato welcomed all tourists to Hornbill Festival.

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