A coordination meeting of the inter-media publicity coordination committee (IMPCC) was held at Red Cross Conference Hall on November 25 under the chairmanship of additional director general, directorate of field publicity ministry of I&B, Government of India.
A. Lassa said media was the lifeline between the government and the civil society, adding that field publicity directorate was consciously striving to create well informed communities with regard to the aims and objectives of different programmes of the government.
The directorate of field publicity carried out extensive publicity activities on the flagship programmes of the government such as NRHM, SSA, NREGA, mid-day meal schemes and others.
Welcoming the members present, A. Lassa stated that effective coordination amongst the media and implementing departments or agencies was of great importance for the good of the public.
She added that such kind of coordination meeting also generate feedback about the various activities undertaken by different departments and agencies, crucial for the success of the programme.
Assistant director, women development department, Khrienuo Tachü highlighted some of the important programmes of the department such as ‘Destitute Women Pension’ to beneficiaries for instance war widows; providing institutional support to HIV and AIDS patients through tie-ups with NGOs; besides a training-cum-production centre for imparting training in various skills.
Lawyer cum consumer activist Kezhokhoto Savi, touching on women’s participation in decision-making stated that reservation alone was not important, but their participation which is vital.
He also stressed on proper use of RTI Act.
He lamented that sometimes Nagas were not sufficiently concerned with the issue of price rise.
He pointed out the negative practice of selling buffet, tickets, lottery, calendar etc., at highly inflated prices besides other forms of fund drives.
Representative from rural development department said that National Rural Livelihood Mission, which is a self-employment scheme will be launched very soon.
He also said that there are over 3 lakhs job card holders under NREGA in Nagaland.
SMO, WHO, Nagaland Dr. Temsu Longchar highlighted the activities taken up in the state such as polio eradication drive, measles campaign, reduction of mortality rates, besides others.
He also pointed out that Nagaland has attained zero-polio prevalence.
Director, Kripa Foundation, Abou Mere highlighted the ill effects of tobacco products and its wide use by school children, adding that children are infected by peer pressure, besides other contributory factors.
K. Savi also opined that to check this menace district administration authority should ban the sale of harmful products in the school premises.
Other members who attended the meeting included representatives from IPR, AIR, DDK, Youth Action for Rural Development, DAVP, NYK besides other officials.