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DDCMPUL total sales turnover Rs. 483.61 lakhs
Staff Reporter DIMAPUR, NOV 26 (NPN):
Published on 27 Nov. 2010 12:01 AM IST
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Dimapur District Cooperative Milk Producers’ Union Limited (DDCMPUL) during the year 2009-10 has recorded a total sales turnover of Rs.483.61 lakhs which is 11.16% increase over the previous year, said T. Zeliang chairman DDCMPUL during the 13th annual general meeting of the union held Friday at DIMUL Central Dairy Plant premises, 7th mile Dimapur.
Presenting the annual report, T. Zeliang chairman DDCMPUL said the growing demand for milk and milk products with the changing food habit of the general populace had increased the stakes in the dairy business sector and added the need for systematized information, organized operation and improving productivity of the dairy animals by using the latest technologies was greatly required. Mentioning that India being emerged as the largest producer of milk in the world today with per capita availability of milk has increased to 252 grams per day, Zeliang said that it was still low as compared to the minimum nutritional requirement of 280 grams per day as recommended by the Indian Council of Medical Research (ICMR) stated had a long way to go.
Stressing that dairy cooperatives were now required to compete in open market, the chairman said gradual internationalization of dairy business was taking place and this transformation demands the dairy cooperatives to improve their performances, be it in marketing or quality of products or governance. The rising demand for packaged, fresh dairy products like dahi, lassi and ice-cream was widening the base of the modern dairy sector, he added.
Highlighting the milk procurement of the union during the financial year 2009-10, the chairman said it had achieved a total milk procurement of 10.20 lakhs kg which accounts for 19.57% increase over the previous year. He further said the extension programmes on awareness generation efforts of the union in the form of Animal health and fertility camps, dairy animal management, Improved variety fodder cultivation including exposure tours of farmer- members had played intended role in the day to day activities of cooperative dairying amongst the farmers. As a result balanced cattle feed utilization by farmer members on regular basis was on the rise, farmers were coming forward to cultivate high yielding fodder variety which was essential during dry winter months of the year and the incidence of disease reported had declined during the year, he added. He also appealed to all the farmer members to keep up the good and improved practices which were key to success and cornerstones for dairying.
Focusing on recorded sales turnover of Rs.483.61 lakhs, the chairman said major sales turnover contribution came from Toned milk with 51.72% followed by lassi with 31.49%. Besides liquid milk, the popularity of the lassi, misti dahi and ice-cream had increased over the previous years with the tune of 79.56% for lassi, 35.83% for dahi and 25.27% for ice-cream.
He further mentioned that the per capita availability of milk was low in the eastern and northeastern states including Nagaland and the changing food habit and western style fast food outlets coupled with growth in per capita income was expected to increase demand for milk and milk product.
Zeliang said DDCMPUL was committed to play a significant role in the life of dairy farmers by providing the needed platform in this competitive market of milk and milk products and also called upon all dairy framers to view this situation as a challenge and reap the benefit by exploiting the local and global market potentials with accelerated pace of production.
“The biggest strength of DDCMPUL has been the trust that is building up amongst the consumers regarding the quality of its milk and milk products”, said T. Zeliang.
Meanwhile, the awardees for the year who were recognized by the union for highest pouring DCS are , Kikhruru DCS Chumukedima with total quantity milk supplied during the year 2009-10- 151833; best secretary, Narayan Giri secretary Bhola DCS Singrijan; best producer, Rewati Adhikari Valley DCS Seithekema; best worker, KC Zeliang; best retailer, Bharat Kumar Pandey Classic Bakery Chumukedima and for best distributor, Suresh Jain Sanmati Traders Distributors Dimapur.
Welcome address by Dr. Mhasizokho acting chief executive officer DDCMPUL, short speeches by V. Kehie chairman Kemevi DCS Sirhi Angami and Ruokuovizo chairman Valley DCS Seithekema and a special number presented by Quartet. The annual general meeting was attended by board of directors, invitees and farmer-members.

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