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Mahindra to raise prices of all models in Jan; rolls out ‘Thar CRDe’
Published on 28 Dec. 2010 11:23 PM IST
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Auto-maker Mahindra & Mahindra today said it will raise the prices of its products across all categories in January due to increase in commodity rates.
“There will definitely be a price increase in January and we are finalising it at present... It will be across all categories (passenger and commercial vehicles),” Mahindra & Mahindra (M&M) Senior Vice-President (Sales and Customer Care, Automotive Sector) Arun Malhotra told reporters here.
He, however, declined to comment on how much could be the price increase on M&M’s models.
The prices of all raw materials, especially rubber and steel components, have gone up in recent times, he added.
The company today showcased its latest utility vehicle ‘Thar’ in the National Capital. It is available for Rs.5.99 lakh (ex-showroom, Delhi).
Malhotra said the company will introduce a new pick-up truck above 1.2-tonnage carriage capacity within the first six months of the next year.
Earlier, another auto-maker Tata Motors was understood to have decided to increase prices of its passenger vehicle models, except Nano and Aria, by up to 1.5 per cent from January.
Volkswagen had said it would increase the prices of its small car Polo by over 2.9 per cent with effect from January 1, 2011.
Major car makers such as Hyundai Motor India and General Motors had also announced to increase the prices to offset the pressure from raw materials, including natural rubber, from next year. Mahindra and Mahindra Tuesday launched a compact sports utility vehicle (SUV) - Thar CRDe - targeted at off-road enthusiasts, style-seekers and even war-veterans.
“Having realised the potential of this emerging segment of off-road enthusiasts and lifestyle seekers, we have launched the Thar,” said chief executive of the company’s automotive division Rajesh Jejurikar. According to him, Thar - priced at Rs.5.99 lakh (ex-showroom Delhi), is an evolved version of the company’s earlier brands like Commander Jeep, CJ 340, MM 540, the Classic and the Legend.
“The Thar is a manual 4x4 machine coupled with a powerful CRDe engine 77 kw (105 BHP) and drive by wire technology which is capable of providing variable speeds and acceleration,” a company executive said.
The compact SUV is powered by a 2.5 litre diesel engine with modern suspension layout with abuse resistant rear leaf springs, light and responsive integral power steering for maneuverability, and better ground clearance for off-roading on various terrains.
“The cabin can seat seven people, while two rear benches can be folded to create a massive luggage area. It is available in BS-VI (Bharat Stage) variant with power steering as a standard fitment,” the company said in a regulatory filing.
The company added that the compact-SUV will be launched in rest of India by January. Meanwhile, the company also plans to launch a premium pick-up truck in the first half of 2011, details of which were not disclosed.

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