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New Tata Nano TV commercial ad
NEW DELHI, DEC 19 (AGENCIES):
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Published on 20 Dec. 2010 12:11 AM IST
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Tata Motors has launched a new ad of their small car Nano. In a bid to gain confidence of Indian car buyers, Tata Motors is probably relaunching Nano and prove to the world that their car is safe and secure.
The new commercial of Tata Nano comes with a ‘Key to your happiness’ tagline. Tata Motors are trying to target the lower middle class families staying in small towns of India with their new commercial. The ad shows a small girl eagerly waiting for her dad to drive home a Nano for the first time. Finally the wait is over and the girl can see Nano from her terrace.
Meanwhile Nano is shown passing through narrow lanes and rocky roads. The car comes to a halt in front of the little girl, but she soon realises that people around her are staring at the new car. In order to protect the car from evil eyes, she applies the kajal from her eyes on the bonnet of the Nano and happily hugs the car.

 
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