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58 per cent want to switch mobile operators
Published on 23 Jan. 2011 12:02 AM IST
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A majority of consumers are unhappy with their current mobile service provider and want to switch, that’s what the Swayam-numvar survey conducted by IBNLive discovered.
Mobile number portability (MNP) was finally launched across the country after a long wait on January 21 and telecom companies have hit the top gear in their efforts to retain existing customers and to attract new ones from other networks.
In Haryana where MNP was launched in November 2010, only about 0.75 per cent users switched operators, say reports. But in the Swayam-numvar survey a clear majority, 58 per cent, said that wanted to change their current mobile operator, while 27 per cent didn’t want to and the remaining 14 per cent were undecided.
Idea Cellular, which had launched a big advertising campaign to lure in customers from other providers, came in third amongst the most preferred networks that respondents wanted to switch to. Only 13 per cent opted for the Aditya Birla Group company.
Airtel was the network that most respondents wanted to move to (26 per cent) followed by Vodafone (21 per cent). The new entrants into the mobile market - such as MTS, Uninor, Etisalat and Videocon - found very few takers.The survey also revealed the trend of ‘the grass is always greener on the other side.’
Airtel may have been the most preferred network amongst respondents who wanted to make the switch, but 53 per cent of Airtel customers indicated that they wanted to move away from Airtel and Vodafone was their most preferred network (31 per cent), followed by Idea (20 per cent) and BSNL (16 per cent). Most Airtel customers were dissatisfied with the rates.
The trend was similar for Vodafone customers, 52 per cent wanted to move to another network with Airtel being their top choice (45 per cent). 51 per cent of Idea users also wanted to move with 40 per cent preferring Airtel.
Among the major mobile service providers, Reliance subscribers were the most dissatisfied with 82 per cent of respondents stating that they wanted to switch.
Network coverage and strength was the top reason why people wanted to opt for MNP (34 per cent) followed by rates (30 per cent). Customer service was the third biggest reason (27 per cent) for users wanting to change operators. The same reasons, in a similar order, were also cited by respondents who wanted to continue with their current service providers. The maximum responses in the survey came from the Karnataka circle (22 per cent), followed by Delhi & NCR (14 per cent) and Andhra Pradesh (13 per cent) and most of them were Airtel (39 per cent) or Vodafone (26 per cent) subscribers.

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