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Vodafone launches ad campaign on mobile number portability
Published on 11 Jan. 2011 12:31 AM IST
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With the pan-India launch of mobile number portability (MNP) scheduled for Jan 20, telecom service provider Vodafone Essar has launched its ad campaign ‘Everybody’s welcome’ to draw in customers, citing better network as its unique selling point, an official said Monday. “Join us because who we are. Our campaign is not a negative campaign but we are emphasising that anybody who wants to join our network is welcome,” Vodafone Essar’s strategy director Samaresh Parida told IANS.
Idea Cellular was the first company to launch commercials prior to the rollout of mobile number portability - a service which allows a subscriber to change his operator while retaining the old number. However, Vodafone is of the view that MNP will have a very limited impact.
The company plans to retain its current subscriber base as well as add more customers to its network by providing enhanced customer care services.

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