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Nokia, Microsoft in smartphone partnership
LONDON, FEB 11 (AGENCIES):
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Published on 12 Feb. 2011 1:08 AM IST
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Nokia and Microsoft have joined hands to take on Google and Apple in the fast-growing smartphone market as the Finnish cellphone maker attempts to regain its leading position in the sector. Nokia said on Friday it would use Windows Phone as the software platform for its smartphones as part of new chief executive Stephen Elop’s overhaul of the world’s biggest cellphone maker.
Microsoft’s Windows Phone platform is widely recognised by industry experts as a leading edge technology but has not yet gained success among consumers, stated Reuters.
“This is a partnership born out of both parties’ fear of marginalisation at the hands of Apple and Google but there is no silver bullet,” said analyst Geoff Blaber from CCS Insight.
Nokia has rapidly lost share in the higher-margin smartphone market to the likes of Apple’s iPhone, and products based on Google’s Android platform claimed the top spot from the company last quarter.
“This is a very frank admission that Nokia’s platform strategy has failed and underlines the seriousness of Nokia’s position. Such a move would have been unthinkable just 12 months ago,” Blaber added.

 
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