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Bajaj Auto launches the new Discover 125cc
GUWAHATI, MAY 26 (AGENCIES):
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Published on 26 May. 2011 9:54 PM IST
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Bajaj Auto launched the DTS-i powered Discover 100 in July 2009. This strong and sporty bike offered outstanding mileage and was an instant success in a market hitherto completely dominated by Hero Honda executive bikes. It reached volumes of 80000+ per month within a year of its launch. It next launched the Discover 150 in May 2010 which gave the Indian consumer an opportunity to own a 150cc commuter at an affordable price. This flanking strategy against its major competitor has given instant results with another 35,000 bikes being contributed by this powerful variant.
Bajaj Auto on Thursday launched the DTS-i powered Discover 125cc to join its popular siblings i.e. the Discover 100 and the Discover 150.The new variant has been conceived to drive on the popularity of the Discover brand and fulfill the requirements of a significant chunk of customers who desires to upgrade from 100 cc but are averse to take the long jump to a 150cc. This new and powerful 125cc not only delivers an outstanding power and pickup at the slightest twist of the wrist but also ensures an excellent on road mileage. The Discover 125 thus offers the customers the best of both the worlds i.e. Mileage & Power. Commenting on the launch K.B. Mohanty, Zonal Manger (East) Motorcycle Business, Bajaj Auto said, “Although we are riding high on the success of the Discover 100 and the Discover 150, there is still a significant base of commuters who prefer an optimum combination of mileage & power. The Discover 125 is expected to cater to the unfulfilled need of the above set of commuters and spread the Discover excitement across the commuter segment.”
He further added, “Brand Discover has done exceedingly well ever since launch of Discover 100 in 2009. The current Discover volumes stand close to 1.2 Lakh units per month and it has already become world’s second largest two wheeler brand. With the launch of this model we plan to clock volumes of 1.5 Lakh per month for fiscal 2011-12.” Discover 125cc comes at amazing prices of Rs.47, 018/- (Drum brake option) and `49, 426/- (Disc brake option) (ex-showroom prices, Assam) and will be launched in a phase-wise manner across the country.
More about Discover 125CC
The new Discover model is powered with a 125cc engine and a state of the art DTS-i technology with an unbeatable combination of mileage and power. Equipped with a 5- speed gearbox it ensures smooth, silent cruising with minimum fuel consumption. It has a long wheelbase with the optimum weight for maximum stability. The light kerb weight of only 118.5 kg gives it a great Power- to- weight ratio of 92.8ps/ton to make it optimum balance of agility and comfort to maneuver the hustle and bustle of urban traffic. It comes in two variants i.e. the regular Drum brake option as well as a Disc brake variant.
Discover 125 has the form and build similar to Discover 100 & 150. But it will have a distinct graphics and color combination which would be the key visual differentiator from the other variants.
Discover is one of the largest selling brands in the Indian motorcycle market with more than 40 Lakh owners of Discover bikes all across the country.

 
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