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Workshop on supply chain, marketing of horti crops
Published on 7 May. 2011 12:41 AM IST
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Central Institute of Horticulture (CIH), department of agriculture & cooperation, ministry of agriculture, government of India in collaboration with National Horticulture Board (NHB) and government of Nagaland organized a two-day workshop on “supply chain & marketing of horticulture crops” at SASRD-NU Auditorium, Medziphema, Dimapur.
As a follow up of N E marketing summit held during December 15 – 18, 2010, the platform was created with an objective to facilitate supply chain for pineapple, ginger and turmeric from the state of Nagaland.
The workshop also focused on creating awareness on formation of farmers’ organization for better marketing of the produce. CIH in collaboration with NHB, Dept. of Horticulture (Govt. of Nagaland) and International Competence Centre for Organic Agriculture (ICCOA) with the help of Aquastar Distribution Logistics, Chennai & Growers Agri Reach Pvt. Ltd. (GAR), Bangalore would be facilitating the pineapple, ginger & turmeric growers of Nagaland for marketing in the coming season.
This workshop had a gathering of about 150 participants from various organizations like NHB, NERAMAC, APEDA, State Govt. Officials, APMC members, NGOs, SHGs, entrepreneurs, private companies and farmers from Tuensang, Wokha, Phek, Peren, Jalukie, Dimapur districts of Nagaland.
The resource persons were Sunil Kumar S, Principal Consultant, Aum Consulting Inc & Marketing Consultant, ICCOA, Chennai, K B Udaya Kumar, Managing Director, Growers Agri Reach Pvt Ltd. & MD, Fresh Reach Retail, Bangalore & Ajay Kumar, Head (Agri. supply chain), Aqua star distribution logistics, Chennai.
There was also a panel discussion on various central schemes available in marketing and supply chain, with panelists N C Mistry, Addl. Managing Director, NHB, Akali Sema, Director, CIH, Surendra Singh, Deputy Director, NHB, Dr. Benjong Aier, Mission Director (HTMNE), Govt. of Nagaland, B Baruah, Regional Manager, APEDA, Pradeep Bhuyan, Asst. Manager, NERAMAC, APMC member, Ajay Kumar, K B Udaya Kumar.
The resource persons deliberated on the topics such as “marketing opportunities for horticulture crops in North East”, “support programs in horticulture”, “creation of organisation for marketing horticulture crops in Nagaland (a draft plan)”, “formation of farmers groups – their relevance in supply chain and marketing”, “supply chain issues in North East & potential solutions”.
The final session was on formation of farmers’ organization where a model structure was put forward for further deliberation.
The key outcome of the workshop is that CIH will facilitate the farmers in availing central govt. schemes with the help of NHB officials and to work towards designing and execution of forming farmers’ organization.

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