Infotainment

Amazon’s bracelet gives electric shock when it detects nasty habits

Amazon’s bracelet gives electric shock when it detects nasty habits
June 17 (Agencies) | Publish Date: 6/17/2019 11:59:13 AM IST

 An armband that promises to help you kick bad habits like eating too much fast food or biting your nails is being sold by Amazon for £193 ($242).

The Pavlok bracelet gives users a penalty of a 350-volt electric shock every time they step out of line. 

It works for a wide range of nasty habits including smoking, sleeping in, spending too much time on the internet and even sleeping in.

Users have to administer the shocks themselves or the Pavlok app can be downloaded by friends so that they can give you a buzz if they catch you out.

Some habits - particularly those that are sleep related, such as not waking up at the right time - can be automated via the app.

Users need to wear their bands - created by Behavioral Technology in Salt Lake City, Utah - throughout the day and give themselves a zap when they engage in the habit they’re trying to quit.

The company claims that ‘within 3-5 days’, you’ll begin to notice your cravings significantly reduced if not gone entirely.  

‘Pavlok allows you to speak your reptile brain’s language by adding an unpleasant element, or a safe and harmless ‘zap’ of electricity on your wrist.

This means that what you have been taught to love, it conditions your mind to associate an ‘unpleasant’ feeling with your bad habit, according to the manufacturer. 

It has 150 shocks per charge, so, depending how much of a rule breaker you are, it could last a while.

Inventor Maneesh Sethi says that while it isn’t as powerful as a shock from a tazer, it still delivers enough voltage to shock you make you jump.

He told ABC news: ‘It feels like if you were to touch a doorknob after rubbing your socks on the carpet.’

He added: ‘There’s a real power in using a little bit of pain to help you break your bad habits.’

The idea was born out of Mr Sethi’s social media addiction.

‘I suffered from ADHD, and found myself addicted to Facebook. I wrote a blog post where I hired someone to slap me every time I went on Facebook, and my productivity skyrocketed,’ he said.

‘On the other hand, none of my many fitness trackers motivated me at all. So I thought, ‘why are there so many devices tracking what I do, but not changing what I do?’ And Pavlok was born.’

Although there are many testimonies on the internet from people who have successfully quit bad habits using the watch, not everyone is convinced.

Some experts say that the band’s technology is ‘not a science’.

Doctor Greg Cason, a psychologist said: ‘Devices like this don’t really work. Unless they are locked onto people’s wrists, they’re going to take them off.’

Reviews on Amazon’s website have also been mixed.  

(Dailymail)

 

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